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Branding > Above the Line
The following information is about Above the Line.
Above the Line Defined
Advertising for which a payment is made and for which commission is paid to the advertising agency. See also 'below the line' and 'push versus pull promotion'
This definition is in context to Branding. See more contextual defintions for Above the Line.
Letting the computer pay the bills
Published July 5, 2009, 1:51 am, Centennial Citizen
Over one’s lifetime, the average consumer will pay more than $600,000 in interest charges to banks and finance companies.
Twitter Comes to the Rescue
Published July 5, 2009, 1:40 am, The Tuscaloosa News
MICHELLE HIGGINS From bad airplane seats to poor room service, customers are getting surprisingly fast responses to their tweets.
Focus on cash flow, image in tough times
Published July 5, 2009, 12:12 am, Fort Wayne Journal Gazette
Q. I am looking for ways to navigate the recession and manage expenses without laying off staff. What are some other things I can do? A.
Solutions to help homeowners outsmart Mother Nature
Published July 4, 2009, 11:32 pm, Carteret County News-Times
(ARA) - Protecting your home means you're pitted in a constant struggle against the forces of nature. Products and improvements that help you beat the weather are a smart investment.
Call of the game now via Internet
Published July 4, 2009, 11:17 pm, Standard-Examiner
What is it about listening to a ballgame on the radio? What is it about the background sounds (not noises, sounds) filtering through the speakers that feel so familiar?
Oscar Watch: Megan Fox for Best Actress?
Published July 4, 2009, 10:18 pm, E! Online via Yahoo! News
Now that the Oscars has expanded its Best Picture field to 10 films, things are going to get Cocoa Puffs crazy: The Hangover and Paul Blart for Best Picture; Transformers' Megan Fox for Best Actress.
Chief of fabled hotel retires
Published July 4, 2009, 10:14 pm, The Standard-Times
BANGKOK — Charming a fuming Elizabeth Taylor, personally snipping a British duke's hair or catering to the refined palates of Cambodia's murderous Khmer Rouge leaders.
Beyond movies
Published July 4, 2009, 10:11 pm, Isthmus
It used to be that you'd go to the movies to...see a movie. Maybe neck. Who has time for that now, when you go to have drinks or a fine meal before an eye-popping 3-D IMAX "experience," or even see a live performance in real time as it's performed half a continent away?
Pitched battle to marketing MLS in Portland and beyond: Rough and rowdy vs. family-friendly
Published July 4, 2009, 6:28 pm, The Oregonian
Thomas Boyd/The OregonianThe Portland Timbers Army cheers and protects themselves from smoke bombs after the Timbers scored their first goal against the Seattle Sounders FC in a U.S. Open Cup soccer match Wednesday at PGE Park.Forget the kids. The future of Major League Soccer is in young, scarf-snapping, mostly male...
Couch potato kit
Published July 4, 2009, 2:54 pm, The Telegraph
Bare-bones cable television, digital cable, direct-to-home and IPTV — life in the couch is getting difficult.
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