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Branding > Ad concept testing
The following information is about Ad concept testing.
Ad concept testing Defined
Testing used to determine the target audience reaction to alternative advertising approaches or preliminary ad concepts.
This definition is in context to Branding. See more contextual defintions for Ad concept testing.
YCD Multimedia Expands Creative Capabilities Delivering on ROI Promise
Published June 29, 2009, 10:00 pm, PR Newswire via Yahoo! Finance
store Digital Media Applications
Porn Addicts and Swear Jars"”What's in it for Anheuser-Busch?
Published June 26, 2009, 9:11 am, Beverage World
The commercial was a long way from Budweiser Clydesdales and Dalmatians. The plot: A guy stops by a convenience store to pick up a six-pack of Bud Light—as well as lip gloss, batteries and a pornographic magazine. Things quickly go downhill. A cute girl walks up—"Jim? Jim Scott?
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