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Branding > Cognitive Dissonance

The following information is about Cognitive Dissonance.

Cognitive Dissonance Defined

Dissonance arises after a major purchase (e.g., a car) when alternatives are recommended and/or dislikes emerge with the choice. To eliminate the discomfort of dissonance, the consumer will seek to rationalize the original choice, in other words, find positive advantages and ignore the negative.

This definition is in context to Branding. See more contextual defintions for Cognitive Dissonance.


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If you would like to find additional social bookmark based links on the topic of we recommend the Open Tag Directory > Cognitive Dissonance. If you would like to find related tags we recommend Tag Patterns > Cognitive Dissonance

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