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Branding > Return on Investment (ROI)
The following information is about Return on Investment (ROI).
Return on Investment (ROI) Defined
Generally refers to advertisers’ desire to have measurable return (i.e. sales, increased safety belt usage, etc.) on the advertising funds they invested.
This definition is in context to Branding. See more contextual defintions for Return on Investment (ROI).
Businesses 'must turn CMS into a profit centre'
Published July 3, 2009, 3:55 am, e-Consultancy
One of the most important changes in the world of content management systems over the last few years has been the movement of ownership from IT to business and marketing.
Social Media in Email Marketing: Hurdling the Barriers to Adoption
Published July 3, 2009, 2:31 am, New Media Knowledge
According to a survey by email marketing specialists StrongMail this month, two-thirds of firms plan to increase spend on social media (62 per cent) this year and 66 per cent of firms plan to integrate social media into their email marketing campaigns.
Revolution Forum: Bogus brands have no place on Twitter
Published July 2, 2009, 8:28 am, Revolution
LONDON: Advertisers who tweet on behalf of their celebrity brand-icons are 'bogus' and have no place on Twitter, according to Nike's marketing boss.
South Africa: Mobile Marketing Drives Creativity
Published July 2, 2009, 2:28 am, AllAfrica.com
Mobile marketing is forcing companies and their advertising agencies to create different advertising campaigns that are relevant to their various audiences, claimed Angus Robinson, CEO of Brandsh, an agency that specialises in mobile and social media, yesterday, Tuesday 30 June 2009.
Marketers need to justify spending or face cuts
Published July 1, 2009, 9:23 am, Mad.co.uk
Marketing Week Live: Marketers need to strictly measure the return on investment from campaigns or face having their marketing budgets cut, according to Virgin Atlantic’s sales and marketing director, Paul Dickinson.
Balancing Efficiency and Volume in Paid Search
Published July 1, 2009, 7:00 am, Search Engine Watch
On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign. There is no right or wrong decision; there is only what is right for your business at that time. ...
Yahoo! Advertising Veteran David Karnstedt Joins Jumptap Board of Directors
Published July 1, 2009, 6:33 am, Marketwire
Leadership Team Poises Jumptap for Rapid Growth in Mobile Advertising
A Common Sense Review Process for Capital Investments | By Dr. John Hogan, CHE CHA MHS
Published July 1, 2009, 5:31 am, Hospitality Net
In this time of global uncertainty, there is a hesitancy to spend capital dollars without having a clear sense of the timing of the ROI (return on investment). That concern is reasonable, but it may also cause some hoteliers to delay needed updates or improvements at a time when lower occupancy allows for both availability of space and potentially lower costs from those providing the products or ...
Krungthai-AXA Life launches short-term saving plan with high ROI
Published July 1, 2009, 2:08 am, Thaipr.net
Mike Plaxton, Chief Executive Officer of Krungthai-AXA Life Insurance revealed that the company has introduced the new short term saving plan “Krungthai Premier Saving” which customers will pay only 2
The Value Of Trust In The Attention Economy: Influence Is The New ROI
Published July 1, 2009, 12:53 am, MasterNewMedia.org
Do you know why trust has gained so much value in the attention economy ? Bombarded by an increasingly complex life, by more news and information, by marketing and sales calls of all kinds, people are increasingly " on-the-move " and with less and less time to devote to anyone specific thing. They are rushing from a website to another, from a conversation to another. And this is why their ...
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